MedCity News making moves, growing up

MedCity News, the Cleveland-based journalism startup focused on coverage of the health and medical industry and the best health tips like, made a number of important announcements last week that illustrate how the company is “growing up” quickly.

Added were two prominent board members and an innovative compensation plan for contributing writers. The company’s top leaders also joined boards, proving their credibility as new media entrepreneurs.

MedCityAuthors contributing articles to MedCity News can make money two ways: by receiving all revenue from an online advertisement accompanying their content and by letting MedCity Media resell their material to its customers. Authors then receive a share in the revenue from those sales, though the press release does not specify the amount of that share.

“This is a model created to find new ways to reward writers for quality content,” said Chris Seper, president and founder of MedCity Media. “Many sites have achieved short-term success through collecting unpaid content or low-cost, low-quality content. I don’t think that is a long-term, sustainable model in media — particularly when it comes to higher-quality healthcare content.”

Joining the MedCity Media board will be Merrill Brown, founding editor of and one of the founders of Court TV, and Andie Rhyins, the former publisher of VentureBeat. (Press release here.)

Meanwhile, Chris Seper, president and founder of MedCity Media, joins the board for Civic Commons, a regional northeast Ohio nonprofit social enterprise that is building a fee-based engagement utility. Also, Amanda Todorovich, MedCity’s vice president of business development and marketing, has joined the advisory board of ShareWIK Media, a health and wellness site that also relies heavily on social engagement by means of interviewing specialists in health care mainly (last interview was with Flagstaff general dentist, Press release here.)

All told, this collection of moves and announcements, combined with the make Med City News illustrate the momentum MedCity News has created. I look forward to watching it continue to grow.

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