Programming update: Hyperlocal, entrepreneurial content moving

Maybe the world doesn’t need another blog focused on the digital news and content business. But that’s what it’s getting.

serramediablog1The team at Serra Media and I are working on innovative technology for local digital content companies. We want to have an outlet to share ideas and observations as we pursue new opportunities and enter (create?) new markets. So we launched a new blog recently and will be updating it frequently with product updates and lessons learned. You can find the new Serra Blog at

What that means for readers of this blog is that I will likely start posting on the hyperlocal content business and entrepreneurial approaches in the Serra Blog. (If that’s your thing, please grab the RSS feed or subscribe via email.) Meanwhile I will continue to write about using technology to do better journalism here, mixing in excerpts from my upcoming book and guest posts on occasion.

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