You are what you tweet: Balancing journalism with social media

How does one balance the ethics and values of being a journalist with the demands of personality and transparency required by social media? That was the question we tackled last week at an ONA Seattle panel discussion titled “You are what you tweet.” It was run in conjunction with the #wjchat weekly series run by USC professor Robert Hernandez and held at the Seattle Times.

The key takeaway, at least from my perspective, was that journalists must jump in and get involved with social media, while bringing the values from old media to new. Kirk Lapointe, managing editor of the Vancouver Sun and author of themediamanager.com, and Nancy Leeson, food writer/blogger at The Seattle Times, offered keen observations as well. And the discussion was astutely moderated by seattletimes.com producer Tiffany Campbell.

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