Will newspapers get beat on classifieds again?

The dramatic decline of newspapers’ revenues from its once-dominant classifieds business has been well documented. And yes, everyone’s still blaming Craig. But now there is activity in the startup tech space aiming to unseat Craig. Techcrunch reports that iList has raised $1.5 million, claiming “Craigslist is so 1995!” on the company’s web site.

Someone will, of course, succeed in replacing Craiglist. The newspaper industry should have made it a top priority many years ago. (Now it may be up to Steve Outing and his Reinventing Classifieds project.) It’s unfortunate the industry was asleep at the wheel the first time. If it happens again, it could very well be fatal.

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