Is it over? Is it too late for local news organizations to change strategy and find new business models online? Despite billions of dollars spent in attempts to bury local news organizations and yellow pages publishers, the puzzle is still in pieces. “It is still not clear that we have cracked the code,” Mark Canon […]
Archive for the ‘Local, local, local’ Category
Mark Briggs 
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October 21st, 2008
It’s time to add collaboration to the journalism playbook
Recently, Scott Karp asked if algorithms will make human editors obsolete and replace them on the web. It is an excellent question in this age of emerging technology and dwindling human resources at most traditional news companies. The same group of editors who shuttered at the first look of Google News a few years ago […]
October 14th, 2008
Market forces drive smart content decisions
Recently I was part of a strategic content planning session for a traditional newsroom. Given that the newspaper had recently been through a couple rounds of buyouts and layoffs, like most newspapers, I figured there would be some serious reinvention occurring in this brainstorming meeting. Boy, was I wrong. The editors, reporters and visual journalists […]
October 1st, 2008
The four C’s of building a new local market
Local newspaper web sites have made a lot of progress during the past 10-plus years since they were first launched. Video, blogs, comments, constant updates – the list is long. But one area that hasn’t evolved much at all on local news web sites is … strangely … the local news section. If you click […]
August 31st, 2008
Believe it or not, there is still a need for more information online
If you read media blogs with any frequency, you’re familiar with the common perception that we have all the information we already need online. We just need better ways to aggregate and organize it. I disagree. People can’t find the breadth or the depth of local information that they seek. It’s not fully baked news […]
