I’m often asked whether newspapers will be able to successfully charge for news on their websites. Recently, the TV station where I work asked me to weigh in for a story.
To summarize, I think it could be a supplemental revenue source for newspapers that publish high-quality, niche content. And only if the paywall goes up in front of the high-quality content and not across the whole site because there is no business in charging for commodity news.
The bottom line from a business perspective is that there are a lot more content websites making money from advertising than paywalls. The proven business model is the one that grew up with the web and the experimental model is the one that grew up with newspapers. It will be interesting to watch these experiments play out.