Reflecting on the ONA 08 conference on the long plane ride back to Seattle, I realized that my pre-conference concerns about whether this conference would be be able to generate its usual positive energy were thankfully dispelled.
The group of 750 journalists, technologiests, educators, students and independent media innovators filled the ballrooms of the Capitol Hilton with excitement and constant talk of “what could happen” instead of “what is not happening.”
One common theme I noticed was how corporate technology can’t keep pace with innovative start-ups of pureplays. Everyone I talked to seemed unhappy with at least part of their technology platform, and this includes people from MSNBC.com, ESPN.com and washingtonpost.com. But no one seemed to be allowing this to slow them down.
And I was quite impressed with The Associated Press efforts in the mobile space.
And the talk of journalism educators to get their students up to speed on technology. And marketing. And business models. And entreprenership.
Just because there aren’t many traditional job openings doesn’t mean there isn’t any opportunity.
Mark Briggs 
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