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	<title>Journalism 2.0 &#124; Mark Briggs &#124; A conversation about journalism and technology &#187; Sports journalism</title>
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		<title>There is no future for sports coverage that is expensive and slow</title>
		<link>http://www.journalism20.com/blog/2010/01/14/there-is-no-future-for-sports-coverage-that-is-expensive-and-slow/</link>
		<comments>http://www.journalism20.com/blog/2010/01/14/there-is-no-future-for-sports-coverage-that-is-expensive-and-slow/#comments</comments>
		<pubDate>Thu, 14 Jan 2010 18:10:00 +0000</pubDate>
		<dc:creator>Mark Briggs</dc:creator>
				<category><![CDATA[Sports journalism]]></category>

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		<description><![CDATA[Editor&#8217;s Note: Today&#8217;s guest writer is Jay Huerbin, a journalism major at the University of Pittsburgh and intern at Serra Media. You can read more from Jay on his blog and follow him at @jayhuerbin. 
By Jay Huerbin
As both a journalism  student and the sports editor at my university’s student newspaper,  I take [...]]]></description>
			<content:encoded><![CDATA[<p><em>Editor&#8217;s Note: Today&#8217;s guest writer is Jay Huerbin, a journalism major at the University of Pittsburgh and intern at <a href="http://serramedia.com" target="_blank">Serra Media</a>. You can read more from Jay on his <a href="http://jayhuerbin.wordpress.com/" target="_blank">blog</a> and follow him at <a href="http://twitter.com/jayhuerbin" target="_blank">@jayhuerbin</a>. </em></p>
<p>By Jay Huerbin</p>
<p><a href="http://jayhuerbin.wordpress.com/"><img title="Jay Huerbin" src="http://a3.twimg.com/profile_images/542686849/jayhuerbin_136_bigger.jpg" alt="" width="73" height="73" align="right" /></a>As both a journalism  student and the sports editor at my university’s student newspaper,  I take the future of journalism very seriously. After all, my life after  graduation depends on it.</p>
<p>This is why I found a column about the future of newspapers, specifically the sports section, so interesting.  In a <a href="http://www.poynter.org/column.asp?id=101&amp;aid=175580" target="_blank">Poynter  column</a>, Jason Fry,  a freelance reporter and journalism consultant in New York, suggested  that like newspapers, traveling to games and game recaps are a dying  breed in the sports section.</p>
<p>And he’s right. In a world  driven by user content, what the user — or reader — wants, the user  gets. It’s not always necessary for a game recap to show up in the  paper the morning or day after a game. Readers can get that information  instantly from a box score or, perhaps more importantly, from watching  highlights and press conferences online immediately after the game.</p>
<p><span id="more-981"></span></p>
<p>So why waste money on sending  a reporter to a game? That’s a good question and I found myself in  a similar situation last year. In January, myself, another writer  and a photographer traveled roughly five hours from Pittsburgh to Louisville  to watch the top-ranked Pittsburgh Panthers take on the No. 20 Louisville  Cardinals in a Big East basketball matchup. We rented a car, drove out  that Saturday for the game, stayed in a hotel that night and drove back  the next day — all, including food, on my newspaper’s dime.</p>
<p>I was hoping that my game recap would be online that night, but it never made it there. Instead  it ran in our paper on Monday — a two days after the game. (The paper is published in print Monday through Friday  during the school year).  Anybody who was a fan already knew the score (Pitt was upset by the way)  and what it meant in terms of standings and rankings later in the season.</p>
<p>My story? It meant nothing.  Nobody cared. It was old news. And like print newspapers before, news  needs to be instant. Otherwise, somebody will beat you to it — and  so many people did in my case. Worst of all, my paper wasted money on  sending three people to a game that was old news by the time anybody  saw it.</p>
<p>But this was actually a turning  point at my school’s newspaper. Over the next month, the sports section  started using Twitter, live blogs, daily blogs and instant online coverage  — even if there wasn’t a paper running the next day — to get sports  news out there as soon as possible. We’ve continued to expand and  learn like other newspapers around us, making smarter decisions as we  go along.</p>
<p>Essentially, we’ve realized  that we don’t just make a print newspaper that just happens to have  a website. We are a news organization and need to use every possible  outlet to get our news to our readers, our users.</p>
<p>We’re learning, as should  every other journalist, because we’re all students of the new media  world. Those who feel they are content with the way things are will  soon be gone. It’s those who have the ambition and desire to learn  the changes that will survive. And maybe, then, they can save or more  efficiently spend money.</p>
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