Comments on: Print is a powerful tool for mobilizing an audience http://www.journalism20.com/blog/2009/04/15/print-is-a-powerful-tool-for-mobilizing-an-audience/ How to survive and thrive in the digital age Mon, 19 Jul 2010 17:29:38 -0700 http://wordpress.org/?v=2.8.4 hourly 1 By: Eric J. Lubbers http://www.journalism20.com/blog/2009/04/15/print-is-a-powerful-tool-for-mobilizing-an-audience/comment-page-1/#comment-4758 Eric J. Lubbers Fri, 17 Apr 2009 15:57:16 +0000 http://www.journalism20.com/blog/?p=416#comment-4758 Readers in Denver, at YourHub.com (disclosure - I'm the managing editor), now part of the Denver Post, have posted more than 600,000 stories, events and photos posted on our site to support our 18 print editions since March 2005. For a product that is nominally about connecting to users via the Web, I agree with Oscar that the ability to be featured in a physical print product that is delivered to your neighbors is the greatest incentive we have compared to other social media outlets, even for the under-30 crowd (I'm 25). Good to see this model working elsewhere. Readers in Denver, at YourHub.com (disclosure – I’m the managing editor), now part of the Denver Post, have posted more than 600,000 stories, events and photos posted on our site to support our 18 print editions since March 2005.

For a product that is nominally about connecting to users via the Web, I agree with Oscar that the ability to be featured in a physical print product that is delivered to your neighbors is the greatest incentive we have compared to other social media outlets, even for the under-30 crowd (I’m 25).

Good to see this model working elsewhere.

]]> By: Jaclyn http://www.journalism20.com/blog/2009/04/15/print-is-a-powerful-tool-for-mobilizing-an-audience/comment-page-1/#comment-4718 Jaclyn Fri, 17 Apr 2009 00:30:37 +0000 http://www.journalism20.com/blog/?p=416#comment-4718 This is an interesting concept, seems to playing off print and digital media's comparative advantages well. I also find it interesting that you point out that the print aspect is what helps to encourage people to contribute to NOW. It makes me wonder about the average age of contributors. Seems like people who are about 30 yrs old and younger wouldn't be that motivated by having their name appear in print - online is just as fulfilling. Thanks for highlighting these projects. This is an interesting concept, seems to playing off print and digital media’s comparative advantages well.

I also find it interesting that you point out that the print aspect is what helps to encourage people to contribute to NOW. It makes me wonder about the average age of contributors. Seems like people who are about 30 yrs old and younger wouldn’t be that motivated by having their name appear in print – online is just as fulfilling.

Thanks for highlighting these projects.

]]> By: Oscar Martinez http://www.journalism20.com/blog/2009/04/15/print-is-a-powerful-tool-for-mobilizing-an-audience/comment-page-1/#comment-4704 Oscar Martinez Thu, 16 Apr 2009 19:09:11 +0000 http://www.journalism20.com/blog/?p=416#comment-4704 More than 32,000 stories and 23,000 photos have been posted on neighborsgo.com since we launched. This has allowed us to "reverse publish" more than 18 weekly print editions covering 39 communities over the past two years. For more on all the fun we're having down in Dallas: http://neighborsgo.com/stories/33836 More than 32,000 stories and 23,000 photos have been posted on neighborsgo.com since we launched.

This has allowed us to “reverse publish” more than 18 weekly print editions covering 39 communities over the past two years.

For more on all the fun we’re having down in Dallas:

http://neighborsgo.com/stories/33836

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