Comments on: Strike a different bargain with online video http://www.journalism20.com/blog/2009/04/07/strike-a-different-bargain-with-online-video/ How to survive and thrive in the digital age Thu, 11 Mar 2010 13:37:09 -0800 http://wordpress.org/?v=2.8.4 hourly 1 By: Mark Briggs http://www.journalism20.com/blog/2009/04/07/strike-a-different-bargain-with-online-video/comment-page-1/#comment-6267 Mark Briggs Thu, 14 May 2009 02:01:34 +0000 http://www.journalism20.com/blog/?p=407#comment-6267 Thanks for weighing in, David. I agree: an analysis of return on investment should factor into any decision about how much to dedicate to such a project. And if it looks promising to increase your return (audience) by increasing your investment, go for it. Unfortunately, most news organizations think they are in the position of having zero resources to invest, whether there could be a return or not. So my message is don't let that stop you from doing *something* - even if it's sitting in a basement ad-libbing a script. Thanks for weighing in, David.

I agree: an analysis of return on investment should factor into any decision about how much to dedicate to such a project. And if it looks promising to increase your return (audience) by increasing your investment, go for it.

Unfortunately, most news organizations think they are in the position of having zero resources to invest, whether there could be a return or not. So my message is don’t let that stop you from doing *something* – even if it’s sitting in a basement ad-libbing a script.

]]> By: david pogue http://www.journalism20.com/blog/2009/04/07/strike-a-different-bargain-with-online-video/comment-page-1/#comment-6235 david pogue Wed, 13 May 2009 15:41:42 +0000 http://www.journalism20.com/blog/?p=407#comment-6235 But what good is cheap, bare-bones video if nobody watches it? You're missing an enormous point here: that in the modern Journalism 2.0 world, good, entertaining video gets repurposed and rebroadcast. My goofy video segments are on YouTube, iTunes, nytimes.com, CNBC.com, CNBC television, TiVo (you can subscribe to them), and even JetBlue. They would never enjoy that kind of viewership if they were me sitting in a basement using a Webcam, ad-libbing a script. You might consider looking at the viewership numbers before you draw conclusions like yours. If you can make something that's lively and engaging AND get it out quick, isn't that preferable? --Pogue But what good is cheap, bare-bones video if nobody watches it?

You’re missing an enormous point here: that in the modern Journalism 2.0 world, good, entertaining video gets repurposed and rebroadcast. My goofy video segments are on YouTube, iTunes, nytimes.com, CNBC.com, CNBC television, TiVo (you can subscribe to them), and even JetBlue. They would never enjoy that kind of viewership if they were me sitting in a basement using a Webcam, ad-libbing a script.

You might consider looking at the viewership numbers before you draw conclusions like yours. If you can make something that’s lively and engaging AND get it out quick, isn’t that preferable?

–Pogue

]]> By: Simon Back http://www.journalism20.com/blog/2009/04/07/strike-a-different-bargain-with-online-video/comment-page-1/#comment-4378 Simon Back Sat, 11 Apr 2009 08:21:45 +0000 http://www.journalism20.com/blog/?p=407#comment-4378 Couldn't agree with you more: the days of trying to make perfect/polished videos are over both from a cost/effort perspective, but and perhaps more importantly from a demand perspective as well. SB Couldn’t agree with you more: the days of trying to make perfect/polished videos are over both from a cost/effort perspective, but and perhaps more importantly from a demand perspective as well. SB

]]> By: Alan http://www.journalism20.com/blog/2009/04/07/strike-a-different-bargain-with-online-video/comment-page-1/#comment-4160 Alan Wed, 08 Apr 2009 02:51:05 +0000 http://www.journalism20.com/blog/?p=407#comment-4160 Couldn't agree more. it seems that the new video on the web by newspapers strives to be as polished as TV. I think that the internet consumer will let the content provider know pretty quickly which product they prefer. Post both side by side, post whoever finishes first (no doubt unpolished product) and then compare views. It will give producers a better insight. News needs to be quick and dirty, polish it as the story develops. Couldn’t agree more. it seems that the new video on the web by newspapers strives to be as polished as TV. I think that the internet consumer will let the content provider know pretty quickly which product they prefer. Post both side by side, post whoever finishes first (no doubt unpolished product) and then compare views. It will give producers a better insight. News needs to be quick and dirty, polish it as the story develops.

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