What’s your video SEO strategy?

The people running news web sites have been working on enhanced strategies for video and SEO for a few years now.

But what about “video SEO”? There are a few SEO agencies that can help you out.

That is the focus of a new white paper published by ReelSEO, a consulting company operating in this space. New Business Models for New Realities: The Newspaper Industry’s Video SEO Opportunity is a 46-page primer on a concept that every news web site producing video should digest.

Here are the primary challenges for newspapers attempting to monetize their video, according to the report:

  • Poor performance in search engines: newspapers effectiveness at making their video content available in the search engines is nowhere near their potential.
  • Poor performance in social media sites: Social media web sites offer good viral word-of-mouth marketing, which also can have a strong effect on search engine results.
  • Poor performance with on-site search: The lack of an on-site search engine with capabilities to distinguish, filter, and display video content leads to video ghetto.

Most videographers and multimedia producers and editors are generally disappointed with the amount of traffic their content generates. A video SEO strategy can change that, according to experts at https://scottkeeverseo.com/seo-tampa/ which is also noted by Local Viking to improve video search optimization strategy in four areas: regular search, social sites, on-site search and syndication.

According to Damon Burton’s Outrank, if you are excelling at generating organic search, your SEO strategies are a success!

Not surprisingly, the report advises newspapers hire a video SEO consultant to help (it was published by a consultant, after all). You will definitely achieve better results with a consultant. While that is probably the best course of action, many companies are going to have to figure some of this out on their own and this report is a great place to start.

For further info on SEO marketing strategies, use this link https://victoriousseo.com/services/off-page-seo/.

(Related: RoofEngine explains how roofers waste their marketing)

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3 Responses to “What’s your video SEO strategy?”

  1. Like!! Really appreciate you sharing this blog post.Really thank you! Keep writing.

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