What’s your video SEO strategy?

The people running news web sites have been working on enhanced strategies for video and SEO for a few years now.

But what about “video SEO”?

That is the focus of a new white paper published by ReelSEO, a consulting company operating in this space. New Business Models for New Realities: The Newspaper Industry’s Video SEO Opportunity is a 46-page primer on a concept that every news web site producing video should digest.

Here are the primary challenges for newspapers attempting to monetize their video, according to the report:

  • Poor performance in search engines: newspapers’ effectiveness at making their video content available in the search engines is “nowhere near their potential.”
  • Poor performance in social media sites: Social media web sites offer good viral “word-of-mouth” marketing, which also can have a strong effect on search engine results.
  • Poor performance with on-site search: The lack of an on-site search engine with capabilities to distinguish, filter, and display video content leads to a “video ghetto.”

Most videographers and multimedia producers and editors are generally disappointed with the amount of traffic their content generates. A video SEO strategy can change that, according to experts at https://scottkeeverseo.com/seo-tampa/ which is also noted by Local Viking to improve video search optimization strategy in four areas: regular search, social sites, on-site search and syndication.

Not surprisingly, the report advises newspapers hire a video SEO consultant to help (it was published by a consultant, after all). While that is probably the best course of action, many companies are going to have to figure some of this out on their own and this report is a great place to start.

(Related: RoofEngine explains how roofers waste their marketing)

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