Interesting post – it’s indeed hard to pay attention to one thing at a time with so many competing demands. Online editor-ish types know that every person in the newsroom (let alone the revenue side of the building) has a concern, a project, a suggestion, or a technical stumbling point or an education that needs an instructor. Every story needs another element. Every commenter is testing his/her limits and should get some feedback. Every meeting should have an online discussion point. And since you’re competing for every other internet surfer’s attention, are you actually paying close attention to your world if you’re not twittering, facebooking, digging and stumbling? And if you’re not in all those places, how do you control the attention of those you’re trying to reach. It’s possible that “control of attention” is hard work.

(whoops, back to my regularly scheduled Saturday morning, this happened to catch my attention)