Comments on: Market forces drive smart content decisions http://www.journalism20.com/blog/2008/10/14/market-forces-drive-smart-content-decisions/ How to survive and thrive in the digital age Thu, 11 Mar 2010 13:37:09 -0800 http://wordpress.org/?v=2.8.4 hourly 1 By: Mark Briggs http://www.journalism20.com/blog/2008/10/14/market-forces-drive-smart-content-decisions/comment-page-1/#comment-31 Mark Briggs Sat, 18 Oct 2008 00:42:13 +0000 http://www.journalism20.com/blog/?p=74#comment-31 Thanks for your comment. And the frank manner in which you approach this. Many newsrooms are talking about how much further ahead in their digital evolution than the advertising and marketing departments at their companies. But there's no time to wait for them to catch up! Thanks for your comment. And the frank manner in which you approach this.

Many newsrooms are talking about how much further ahead in their digital evolution than the advertising and marketing departments at their companies. But there’s no time to wait for them to catch up!

]]> By: Joan http://www.journalism20.com/blog/2008/10/14/market-forces-drive-smart-content-decisions/comment-page-1/#comment-30 Joan Fri, 17 Oct 2008 23:25:08 +0000 http://www.journalism20.com/blog/?p=74#comment-30 I'm an interesting case study... a math/finance major who happened into journalism via a stint on an obit desk in college... and I have to say I wish more people were talking this way. We work for a business, people. Ideals are great and wonderful things, but newspapers aren't nonprofits. We. Must. Make. Money. Them's dirty words at so many papers. That said, I'd never thought of breaking news as a "loss leader" - that's a really good metaphor! I’m an interesting case study… a math/finance major who happened into journalism via a stint on an obit desk in college… and I have to say I wish more people were talking this way.

We work for a business, people. Ideals are great and wonderful things, but newspapers aren’t nonprofits. We. Must. Make. Money. Them’s dirty words at so many papers.

That said, I’d never thought of breaking news as a “loss leader” – that’s a really good metaphor!

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